NBLO assists a new tech-enabled pizza chain to enter the Bulgarian market

NBLO recently advised the founders of a new pizza chain on their entry into the Bulgarian market. The chain is part of a well-established global franchise with more than 900 units internationally. Its particular strength is its technology stack which gives it a razor focus on operational success and on optimising delivering pizza online and via its own app. 

The technology is impressive. The company’s proprietary backend app was developed in-house and allows for the workflow at each restaurant to be followed and for changes to be implemented in real time based on components of demand. For example, in a surge of orders for a restaurant, the supply of inputs can be increased; orders can be prioritised and forecast, and much more.

This is intended to allow for an excellent customer experience. The company hopes to disrupt the Bulgarian market and introduce a new level of service.

NBLO guided the shareholders throughout the negotiation process and drafted the transaction documents, including a memorandum of understanding, a shareholders’ agreement, financing documentation and the full suite of corporate incorporation documents.